Partnering with 24 Casino
The 24 Casino affiliate program is intended for publishers, website owners, content creators and marketing partners who refer eligible users to the platform. This page explains the general standards that apply to affiliate accounts, tracking links, promotional activity and commission payments.
Commercial details such as commission rates, qualifying actions, payment schedules and minimum payout amounts are provided in the affiliate agreement or partner dashboard.
Applying to Join
Each application is reviewed before an affiliate account is approved. Applicants may be asked to provide information about their websites, traffic sources, audience locations and planned promotional methods.
Submitting an application does not guarantee acceptance. 24 Casino may decline an application where the proposed activity does not meet legal, compliance or brand requirements.
Affiliate Account Details
Information provided during registration must be accurate and kept up to date. An affiliate account may be used only by the person or business named in the application unless another arrangement has been approved in writing.
Login details must be kept secure and must not be shared with an unauthorised third party. Any unusual account activity should be reported through the available partner support channel.
Referral Links and Tracking
Approved partners receive tracking links or other campaign materials for use on their permitted traffic sources. These tools identify visits, registrations and other qualifying actions attributed to the affiliate.
Tracking depends on technical factors such as cookies, browser settings, device changes and correct placement of the affiliate link. Registrations that cannot be connected to an approved tracking method may not qualify for commission.
Affiliates must not alter tracking codes, redirect links through misleading pages or interfere with the attribution of another partner’s traffic.
Acceptable Promotion Methods
Promotional content should be clear, accurate and appropriate for an adult audience. Affiliates may use approved websites, search content, social media pages, video channels or other traffic sources disclosed during the application process.
All advertising must follow the laws and platform rules that apply in the location where it appears. Affiliates are responsible for checking whether gambling promotion is permitted in each target market.
Marketing Standards
Affiliate content must not create a false impression about casino games, bonuses, withdrawals or the likelihood of winning. Promotions should reflect the current information published by 24 Casino.
Affiliates must not:
- Describe gambling as a reliable source of income.
- Suggest that losses can be recovered through continued play.
- Promise guaranteed winnings or risk-free results.
- Publish expired, incomplete or misleading promotion details.
- Impersonate 24 Casino or present an affiliate website as the official platform.
- Use false reviews, fabricated testimonials or misleading comparisons.
- Target anyone below the legal gambling age.
- Promote the service in restricted countries or regions.
Brand Materials
Logos, banners, landing pages and other promotional materials supplied through the affiliate account may be used only for approved campaigns.
Brand assets must not be modified in a way that changes their meaning, hides important conditions or damages the appearance of the 24 Casino brand. Outdated materials should be removed when a campaign ends or a replacement is provided.
Paid Search and Domain Rules
Affiliates must not bid on protected brand terms, misspellings or closely related phrases in paid search campaigns unless written approval has been provided.
Domain names, page titles, social media profiles and advertisements must not suggest that the affiliate controls or officially represents 24 Casino.
Using the brand name in a domain, application name or social account handle may require prior approval.
Prohibited Traffic
Commission is not payable for traffic generated through unlawful, deceptive or artificial methods.
Prohibited activity includes:
- Self-referrals or registrations created by the affiliate.
- Duplicate, fake or automated accounts.
- Cookie stuffing or forced redirects.
- Spam messages or unsolicited bulk communication.
- Misleading pop-ups, hidden links or unauthorised browser extensions.
- Incentivised registrations that have not been approved.
- Fraudulent deposits, chargebacks or payment abuse.
- Traffic obtained from illegal or restricted sources.
- Interference with another affiliate’s tracking or campaigns.
Traffic may be reviewed before related commission is approved.
How Commission Is Calculated
The commission model assigned to an affiliate may be based on revenue share, a fixed acquisition payment, a hybrid arrangement or another agreed structure.
Only validated activity is included in commission calculations. The applicable agreement may account for deposits, withdrawals, bonuses, payment costs, chargebacks, refunds, taxes, fraud and other adjustments connected to referred accounts.
Commission reports may change while transactions and player activity are still being reviewed.
Qualifying Referrals
A referred customer must use an approved affiliate link and meet the conditions stated in the relevant agreement. A registration alone may not be enough to qualify for payment.
Customers connected to duplicate accounts, false information, prohibited locations, payment abuse or other irregular activity may be excluded from affiliate calculations.
Payments
Approved commission is paid according to the method and schedule shown in the affiliate agreement or dashboard. Identity, business or payment verification may be required before the first payment is processed.
Payments may be delayed while traffic, player activity or account information is being checked. Commission below the applicable minimum payout level may be carried forward to a later payment period.
Affiliates are responsible for any taxes, bank costs or reporting duties that apply to their earnings.
Reports and Account Reviews
The affiliate dashboard may provide information about tracked visits, registrations, qualifying customers and commission. Reports are intended to support account management and may be adjusted when incorrect, duplicated or fraudulent activity is identified.
24 Casino may request information about a campaign, traffic source or promotional placement at any time. Affiliates should keep reasonable records of their marketing activity.
Inactive Partner Accounts
An affiliate account may be treated as inactive when it produces no meaningful traffic or qualifying activity for an extended period.
Inactive accounts may be reviewed, restricted or closed. Any remaining commission will be handled according to the applicable affiliate agreement.
Suspension or Closure
An affiliate relationship may be suspended or ended where a partner breaches these rules, provides misleading information, promotes in a restricted market or generates fraudulent traffic.
Commission linked to a breach may be withheld, corrected or cancelled. Promotional materials and tracking links must no longer be used after the partnership ends.
An affiliate may also request closure of their account through the available partner support channel.
Responsible Advertising
All gambling promotions must be directed only at people who meet the legal age requirement in their location. Advertising should include an age notice and a responsible gambling message where required.
Marketing must not pressure people to gamble, present gambling as a solution to financial problems or target individuals known to be vulnerable or self-excluded.
Updates to the Program
Affiliate conditions, campaign materials and commission structures may change when business, legal or regulatory requirements are updated.
The current agreement and the information shown in the affiliate dashboard apply to active partnerships. Continued participation after an update means that the revised conditions have been accepted.